The brand has launched three new products, the Heritage Divine Dhoop Shakthi Collection, the NaivedyaSambrani Gold Series, and the Air Karpure Wellbeing Collection
Bengaluru, October 2024: Cycle Pure Agarbathi, India’s leading agarbathi manufacturer, is lighting up the Diwali season with the launch of its latest product line, designed to enhance spiritual practices and wellbeing. This Diwali, invite peace and positivity into the home with the brand’s new offerings including the Heritage Divine Dhoop Shakti Collection, the NaivedyaSambrani Gold Series Collection featuring fragrances of Rose, Chandan, and Jasmine, and the Air Karpure Wellbeing Collection. Celebrate the Festival of Lights by inviting an atmosphere of prayer and devotion, and creating a special experience for loved ones.
The premium Heritage Divine Dhoop Shakti Collection is inspired by traditional rituals, crafted to elevate the experience of devotion. Each box includes a selection of 12 sambrani cups and a brass dhuni, perfect for the earthy fragrance to waft in the air, and create a timeless and serene environment during puja.
Speaking on the new launches, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathi said, “We are delighted to launch the new product lineup, right in time for Diwali. As the festival is a time of togetherness and prayer, at Cycle, we strive to provide the highest quality of products to ensure our devotees experience a joyous puja experience.”
The brand has further launched the NaivedyaSambrani Gold Series Collection, featuring an exquisite range of natural fragrances. The sambrani cups are available in three variants – Rose, Chandan, and Jasmine, that are charcoal-free and great to invite light and fragrance into the home for Diwali. The set consisting of 18 sambrani cups and a holder, is ideal for Diwali gifting, uplifting the area with its fragrance, and is ideal for festive celebrations or daily rituals.
Additionally, camphor is widely known for its purifying and relaxation properties. The newly launched AirKarpure Wellbeing Collection is a unique line that focuses on holistic wellbeing, with each product crafted to support mindfulness and relaxation. The kit features a camphor pouch, to keep your clothes, drawers, and storage units smelling fresh, a camphor sachet, that releases the fragrance of camphor to freshen up clothes, books, and delicate items, camphor roll-on, to provide relief from headaches, congestion, muscle aches, and colds, camphor vaporizer and the liquid to repel mosquitoes, and an air freshener, that fills the space with the fragrance of camphor.
Experience the essence of Diwali with new collections, curated for every devotee’s festive needs. The Heritage Divine Dhoop Shakti Collection is priced at Rs. 2,999/- and available on cycle.inandFlipkart, the NaivedyaSambrani Gold Series Collection at Rs. 375/- from cycle.in, Flipkart, and Amazon, and the Air Karpure Wellbeing Collection for Rs. 1,290/- on cycle.in, Amazon and Flipkart.
About NRRS
The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defence helicopters. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’.
